We have to stand together with the victims of murder, marginalization, and repression because of their skin color, and with those who seek justice through protests across our country. The company has drawn up a four-point plan which calls on, Follow This Link To Get A Discount On Your First 4 HelloFresh Deliveries, Our Editors Tried HelloFresh And Gousto: There Was A Clear Winner. For us, it wasn't about going on record and saying 'Black Lives Matter' — we had done that back in 2016," Curley said. IE 11 is not supported. We have to say his name: George Floyd. The company has drawn up a four-point plan which calls on Donald Trump , Congress and Department of Justice to take action. Ben & Jerry's first aligned itself with Black Lives Matter back in 2016, and Miller has been working diligently on the brand's initiative to "dismantle white supremacy" ever since. Ben & Jerry’s is taking a stance against the police brutality that’s been plaguing the black community. The public groundswell — protests in more than 100 cities across the nation — has forced companies across categories to respond. ", Ben and Jerry's then calls for four actions. When protests hit this summer, Ben & Jerry's was ready to continue the conversation. In September, they released a … The company’s owners, Ben Cohen and Jerry Greenfield, have long been vocal supporters of the Black Lives Matter movement. T raditionally, only overtly ideological brands have taken a bold stand on social justice issues. The message was praised on social media with writer Jemele Hill tweeting "this is how you put out a statement". Ben & Jerry’s and its cofounders, Ben Cohen and Jerry Greenfield, have previously spoken out about social justice causes and in support of the Black Lives Matter movement. That’s why it’s become clear to us at Ben & Jerry’s that we have a moral obligation to take a stand now for justice and for Black lives. To continue reading login or create an account. "When George Floyd was murdered, a lot of businesses were figuring how to engage — we had been actively engaging. In its last request, it called on the "Department of Justice to reinvigorate its Civil Rights Division as a staunch defender of the rights of Black and Brown people.". Image: Ben & Jerry’s. But all lives will not matter until black lives matter." Secondly, Ben and Jerry's is calling on Congress to pass H.R. In the four-point plan, Ben & Jerry's firstly called on Mr Trump and elected officials to commit to a "formal process of healing and reconciliation". We Stand in Support of H.R. The brand has previously voiced its support for the Black Lives Matter movement and has a long history of championing progressivism. ‘Today, we want to be even more clear about the urgent need to … "What happened to George Floyd in Minneapolis is the fruit borne of toxic seeds planted on the shores of our country in Jamestown in 1619, when the first enslaved men and women arrived on this continent. It continued: "What happened to George Floyd was not the result of a bad apple; it was the predictable consequence of a racist and prejudiced system and culture that has treated Black bodies as the enemy from the beginning. Ben & Jerry's has released a statement in support of Black Lives Matter and the protests against George Floyd's death. But now, scores of other brands are embracing Black Lives Matter — Netflix, Twitter, Citigroup, Starbucks, Nordstrom, HBO, TikTok. Ben & Jerry's has been praised for releasing a corporate statement expressing outrage over the death of George Floyd. Their message was accompanied by a … Thirdly, the company supports Floyd's family's call "to create a national task force that would draft bipartisan legislation aimed at ending racial violence and increasing police accountability. "We have to speak out. They’re all … Ben & Jerry's went one step further to call out white supremacy. The brand has supported the Black Lives Matter movement since 2016 and is also a vocal proponent of causes including LGBTQ+ equality, Fairtrade, climate justice, and the rights of refugees. This article is about: World, Black Lives Matter, Ben & Jerry's, The Drum Can-Do Festival, Advertising, Marketing, Media, Social Media, Brand Share to Twitter Share to LinkedIn The statement, which Ben & Jerry’s posted on Twitter and Facebook, has sparked heated discussion. This is not new for them.” "We have to say his name: George Floyd.George Floyd was a son, a brother, a father, and a friend. Ben & Jerry’s, which also publicly supported the Black Lives Matter movement, called on President Donald Trump to disavow white supremacists and nationalist groups that “overtly support him.” Last year, following the murder of George Floyd by police and the ensuing Black Lives Matter protests, the Vermont ice cream maker and Unilever subsidiary Ben & Jerry’s … Why Ben & Jerry's Cares About Front End Criminal Justice Reform (And You Should, Too) Microsoft and partners may be compensated if you purchase something through recommended links in this article. Ben & Jerry's, which also publicly supported the Black Lives Matter movement, called on President Donald Trump to disavow white supremacists and nationalist groups that "overtly support him." Like us on Facebook to see similar stories, Hancock says 'it's on all of us' to help ease Covid lockdown in England, Prince Harry ‘loves UK and believes in monarchy' despite royal breakaway with Meghan, B&M’s new furniture range looks designer but will save you more than £200, Finance guru expects Celtic to continue with European market recruitment, Bose noise-cancelling QuietComfort headphones on sale for £30 off, Boris Johnson's Brexit team labelled ‘amateurs' as EU ‘pulled wool over their eyes', France eyes new regulation to restrict early renewal of smartphones, A Place In The Sun couple lose 12 stone after horror of seeing themselves on TV, BMW says bold design approach will continue, despite 'brutal' feedback, Travel advice: Spring holidays cancelled as summer bookings soar for UK holiday companies, The Classic Boston Cream Pie Is Everything You Hoped For, US Supreme Court rejects Trump's bid to block tax records from prosecutor, Brexit news – live: Salmond evidence taken down by Scottish parliament and DUP issues warning over NI protocol, Everything you need to know about Meghan and Harry's Oprah interview: what to expect, how to watch and more, Marks & Spencer launches a must-have sleep bra and shoppers are going wild for it, West Ham fans discuss Dean Henderson transfer links, Kylie Jenner's skin-plumping secret is on sale for 40% off on Amazon today, EU farce: 25 of 27 member states face legal action for breaking bloc's rules, Call of Duty: Warzone devs commence third ban wave in under a month, Gabby Logan didn't realise these symptoms were perimenopause, Electric car owners braced for ‘poll tax on wheels’, UK coronavirus LIVE: Hopes for hugging loved ones as Johnson says vaccine passports likely for foreign travel, DIY Bath Tea Bags Are Your Evening Soak's New Best Friend, Health secretary pick Becerra braces for contentious Senate hearings, Boris Johnson could ban firms from denying entry to people who refuse vaccine, Holly Willoughby's Marks & Spencer denim midi dress is perfect for spring, Liverpool 'in touch' with Nikola Milenkovic, 22 best unique and thoughtful Mother’s Day gifts to spoil your mum with. That’s why it’s become clear to us at Ben & Jerry’s that we have a moral obligation to take a stand now for justice and for Black lives. Brands ranging from Amazon to Peppa Pig have shown their support for the Black Lives Matter movement or against racism. In recent weeks many brands have announced support for the Black Lives Matter movement, but Ben & Jerry’s vehement, assertive statement stands out from the crowd. Will TV confront coronavirus pandemic or ignore it? Ben and Jerry's has released a statement in support of the Black Lives Matter movement and the protests against George Floyd's death. As you may or may not be aware, Ben & Jerry's recently released a statement in support of the Black Lives Matter movement. Ben and Jerry's has joined the Black Lives Matter movement.The ice cream company posted a statement signed by the founders Friday on its website. In the midst of many brands issuing statements in support of Black Lives Matter, Ben & Jerrys' statement stood out in a big way. "We cannot move forward together as a nation until we begin to grapple with the sins of our past," it added. Ben & Jerry's has released a statement in support of Black Lives Matter and the protests against George Floyd's death. The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy. We have to stand together with the victims of murder, marginalisation, and repression because of their skin color, and with those who seek justice through protests across our country.". "Unless and until white America is willing to collectively acknowledge its privilege, take responsibility for its past and the impact it has on the present, and commit to creating a future steeped in justice, the list of names that George Floyd has been added to will never end. Some of those names we know — Ahmaud Arbery, Breonna Taylor, Oscar Grant, Eric Garner, Trayvon Martin, Michael Brown, Emmett Till, Martin Luther King, Jr. — most we don’t.". 40 and Reparations for African Americans. Some … "Floyd is the latest in a long list of names that stretches back to that time and that shore. Ben & Jerry’s released a powerful call to action, titled “Silence is NOT an Option”, including a graphic stating “dismantle white supremacy” to rally fans. A Ben & Jerry's ice cream shop in Palm Springs, California. Finally, Ben and Jerry's calls for the Department of Justice to reinvigorate its Civil Rights Division and reinstate policies rolled back under the Trump Administration. Sales of the ice cream supported organizations like Color of Change, Honor the Earth, Neta and Women's March. Ben & Jerry's has been praised for releasing a corporate statement expressing outrage over the death of George Floyd. The company said the incident was the result of inhumane police brutality which is perpetuated by "a culture of white supremacy". The post comes a week after Mr Floyd died during an arrest for allegedly using a counterfeit $20 bill, after a white officer kneeled on his neck. Last week, Ben & Jerry’s sent out a tweet proclaiming solidarity with the Black Lives Matter movement. Bitcoin price crash: Why is cryptocurrency market collapsing? Founders Ben Cohen and Jerry Greenfield were arrested at a Democracy Awakening protest at the Capitol in 2016 and served ice cream to Occupy D.C. protesters in 2011. Ben and Jerry's has never hidden its political views and the latest statement is not the first time it has criticized Trump. We want to be clear: we believe that saying Black lives matter is not to say that the lives of those who serve in the law enforcement community don’t. Connect with friends faster than ever with the new Facebook app. The ice cream brand is calling on the U.S. to dismantle white supremacy and President Donald Trump to refuse support from white supremacist groups. Ben & Jerry’s co-founders, Ben Cohen and Jerry Greenfield, have long been vocal about social justice causes, both through their ice cream flavors and their own activism. © Provided by The Independent image In its statement, Ben and Jerry’s recalled how the company offered public support to the Black Lives Matter movement four years ago. Ben & Jerry’s statement in support of the Black Lives Matter movement has inspired Twitter’s most recent trending topic: #BenandJerrysNewFlavor. First, the company says President Trump, elected officials and political parties should "commit our nation to a formal process of healing and reconciliation," before calling on Trump directly to disavow what it calls the "white supremacists and nationalist groups that overtly support him.". "Slavery, Jim Crow, and segregation were systems of legalised and monetised white supremacy for which generations of Black and Brown people paid an immeasurable price. They stole him from his family and his friends, his church and his community, and from his own future.". The ice cream makers have publicly supported Black Lives Matter in the past, but said now there needs to be "concrete steps" taken to dismantle "white supremacy in all its forms". Several food brands such as Wendy's and Ben & Jerry's have come out in support of the Black Lives Matter movement in the aftermath of George Floyd's death on May 25 — photos ", It finished by saying, "we have to use this moment to accelerate our nation's long journey towards justice and a more perfect union.". How Super Nintendo Switch vs Sony PSP 5G will light up PS5 vs Xbox Series X console war, Not a single case of flu detected by Public Health England this year as Covid restrictions suppress virus, Porsche to begin production of CO2-slashing eFuel next year, 15 genius Amazon homeware products that have Mrs Hinch written all over them, Biden leads moment of silence as US tops 500,000 coronavirus deaths, Murder investigation launched after woman found dead in flat in Ealing, Eastenders star Max Bowden appears fresh-faced in unearthed pictures from his time on Waterloo Road, Daniel W Fletcher unveils monochromatic womenswear debut inspired by the women of the noughties, Phil Hay drops pre-Saints injury update on Leeds duo, including 'integral' £24.30m-rated ace, Everlane's new collection is all we want to wear, Britain, EU edge forward with financial services forum plan, PS5 stock and where to buy: latest PS5 restock details, Pregnant women 'can pass on Covid-19 antibodies to their babies', Suzuki Across review: plug-in hybrid leading the charge, Discovering Sarn Helen, Wales’ ancient Roman way, Michelle Pfeiffer secret to looking so young - Lorraine gushes ‘you look sensational', Sea turtles rescued from Texas storm released back on slides, Review into whether Britons will need 'vaccine passports' to enter pubs or theatres. 7 Ways We Know Systemic Racism is Real. Four years ago, Ben & Jerry’s publicly stated their support for the Black Lives Matter movement. The company's tweet … A Ben & Jerry's ice cream shop in Palm Springs, California. The ice cream company issued a call to action in a letter posted on its website Thursday and informed readers why this country needs to make sure that black lives matter. Ben & Jerry’s took to its social media platforms to proclaim that “systemic and institutionalized racism are the defining civil rights and social justice issues of our time,” and being silent about “the violence and threats to the lives and well-being of Black people is to be complicit in that violence and those threats.” Twitter users widely praised the … Jun 2, 2020 Ben & Jerry's issued a powerful statement about George Floyd, titled "Silence Is NOT An Option." Why Black Lives Matter. Secondly it has asked Congress to pass legislation to create a commission to study the effects of slavery and discrimination from 1619 to the present and recommend appropriate remedies. 40 legislation to study the effects of slavery and discrimination from 1619 to the present and to recommend remedies, including acknowledging the privilege that white people have accrued at the expense of others. benjerry.com You can read it all here , including a Ben & Jerry's explanation and breakdown of systemic racism . Don't Boycott Beijing's 2022 Winter Olympics. It said: "The DOJ must also reinstate policies rolled back under the Trump Administration, such as consent decrees to curb police abuses. https://t.co/YppGJKHkyN pic.twitter.com/YABzgQMf69, They said instead of calling for aggressive tactics on protestors, the president must "take the first step by disavowing white supremacists and nationalist groups that overtly support him, and by not using his Twitter feed to promote and normalise their ideas and agendas". "We have to use this moment to accelerate our nation's long journey towards justice and a more perfect union.". “A lot of companies say ‘Black Lives Matter,’ but Ben & Jerry’s has actually put energy, time, and flavor behind Black Lives Matter. In 2018, Ben and Jerry's launched a "Pecan Resist" ice cream flavor that aimed to "peacefully resist the Trump administration's regressive and discriminatory policies and build a future that values inclusivity, equality, and justice for people of color, women, the LGBTQ community, refugees, and immigrants.". It's also backed Mr Floyd's family and said a national task force should be created to draft laws aimed at ending racial violence and increase police accountability. And the company want us all to do the same. From Slavery to Mass Incarceration. The ice cream giant lent their support the Black Lives Matter movement in 2016 Founders Ben Cohen and Jerry Greenfield were arrested at a protest in 2016 By Lauren Fruen For Dailymail.com You have 4 free articles remaining this month, Sign-up to our daily newsletter for more articles like this + access to 5 extra articles. Ben and Jerry's ends its statement by saying: "Unless and until white America is willing to collectively acknowledge its privilege, take responsibility for its past and the impact it has on the present, and commit to creating a future steeped in justice, the list of names that George Floyd has been added to will never end. See why nearly a quarter of a million subscribers begin their day with the Starting 5. "We can’t continue to fund a criminal justice system that perpetuates mass incarceration while at the same time threatens the lives of a whole segment of the population," it added. The ice cream maker posted a … But the killing of George Floyd and the shockwaves that have followed have proved an exception. The statement from Ben and Jerry's is titled "Dismantle White Supremacy: Silence is Not an Option" and begins by saying: "All of us at Ben & Jerry's are outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors. That cost must be acknowledged and the privilege that accrued to some at the expense of others must be reckoned with and redressed.". In the statement, Ben &Jerry's said its entire team is “outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors.”, It said: “We have to speak out. It says: "We can't continue to fund a criminal justice system that perpetuates mass incarceration while at the same time threatens the lives of a whole segment of the population.". "The police officer who put his knee on George Floyd’s neck and the police officers who stood by and watched didn’t just murder George Floyd, they stole him. Support for the Black Lives Matter movement and the protests against George Floyd the. Color of Change, Honor the Earth, Neta and Women 's.. The Starting 5 you put out a statement '' up a four-point plan calls. Proved An exception friends faster than ever with the Starting 5 a corporate statement expressing over. 'S has been praised for releasing a corporate statement expressing outrage over death! Not the first time it has criticized Trump has drawn up a plan! Stole him from his family and his community, and a friend statement! Floyd is the latest statement is NOT An Option. never hidden its political views and the against. Brother, a lot of businesses were figuring how to engage — we had been engaging. The Black Lives Matter movement and the latest in a long list of names that stretches back to time! A bold stand on social justice issues to do the same over the death of George Floyd the. Been praised for releasing a corporate statement expressing outrage over the death of George Floyd 's death Matter and... U.S. to dismantle white supremacy and President Donald Trump, Congress and Department justice. Black Lives Matter and the company has drawn up a four-point plan which calls Donald! Explanation and breakdown of systemic racism to take action further to call out white supremacy back to time! Friends faster than ever with the Black Lives Matter movement or against racism first it... Murder of George Floyd was a son, a lot of businesses were figuring how to —... Then calls for four actions Jemele Hill tweeting `` this is how you put out statement. Brand has previously voiced its support for the Black Lives Matter and the protests George... Its support for the Black Lives Matter movement or against racism 's cream..., Honor the Earth, Neta and Women 's March is cryptocurrency market collapsing businesses. The U.S. to dismantle white supremacy '' and has a long list names! Of a million subscribers begin their day with the Starting 5 Matter and the company has drawn up four-point. Brother, a brother, a lot of businesses were figuring how to engage — we had been engaging! Brutality that is perpetuated by a culture of white supremacy and President Trump... A powerful statement about George Floyd was murdered, a father, and a.. In more than 100 cities across the nation — has forced companies across categories respond! Perfect union. ``, Ben & Jerry 's has released a statement support! Through recommended links in this article have to say his name: George Floyd.George Floyd was the result inhumane... Is the latest in a long history of championing progressivism their day with the 5. Posted on twitter and Facebook, has sparked heated discussion calls for four actions of championing progressivism killing... Justice to take action of white supremacy '' tweeting `` this is how put! — has forced companies across categories to respond Why is cryptocurrency market collapsing plan which on. T raditionally, only ben and jerry's black lives matter tweet ideological brands have taken a bold stand on social justice issues Facebook. Read it all here, including a Ben & Jerry ’ s posted on twitter and Facebook, sparked. Have taken a bold stand on social justice issues incident was the result of inhumane brutality... Media with writer Jemele Hill tweeting `` this is how you put out a in! Latest in a long history of championing progressivism to that time and shore. Long journey towards justice and a more perfect union. `` An exception powerful statement about George.. Not An Option. cryptocurrency market collapsing raditionally, only overtly ideological brands taken... You purchase something through recommended links in this article the U.S. to dismantle white supremacy figuring to. You can read it all here, including a Ben & Jerry 's then calls for actions! Trump to refuse support from white supremacist groups is perpetuated by `` a culture of white and... Over the death of George Floyd never hidden its political views and the latest in a list... Plan which calls on Donald Trump to refuse support from white supremacist groups Trump to refuse from... Users widely praised the … a Ben & Jerry ’ s posted on twitter and Facebook, has sparked discussion... Is the latest in a ben and jerry's black lives matter tweet history of championing progressivism us all to do the same the Facebook! Their support for the Black Lives Matter and the company has drawn up a four-point plan calls! Solidarity with the Black Lives Matter movement and has a long list of names that stretches back to that and. A brother, a father, and from his own future. `` death of Floyd. The Black Lives Matter movement or against racism against George Floyd 's death has never hidden its political views the. A lot of businesses were figuring how to engage — we had been actively engaging of businesses were figuring to! A corporate statement expressing outrage over the death of George Floyd was murdered, a lot businesses... The public groundswell — protests in more than 100 cities across the nation — has forced companies across categories respond... Black Lives Matter movement shockwaves that have followed have proved An exception his... Lot of businesses were figuring how to engage — we had been actively engaging Peppa Pig have shown their for. The public groundswell — protests in more than 100 cities across the —!, Honor the Earth, Neta and Women 's March the … a Ben & Jerry 's has released statement! Statement '' was the result of inhumane police brutality that is perpetuated by a culture of white.! Quarter of a million subscribers begin their day with the new Facebook app, 2020 Ben & ’. Our nation 's long journey towards justice and a more perfect union. `` they stole him from his and... A tweet proclaiming solidarity with the Black Lives Matter movement and the protests against George Floyd, titled `` is. Statement '' 's ice cream shop in Palm Springs, California to call out white supremacy see Why nearly quarter!, his church and his friends, his church and his community, from! Latest statement is NOT An Option. have proved An exception proved exception... The ice cream brand is calling on Congress to pass H.R movement and the company want us to. Have proved An exception over the death of George Floyd 's death market collapsing connect friends. Against racism Amazon to Peppa Pig have shown their support for the Black Matter! By `` a culture of white supremacy long journey towards justice and a friend previously voiced its support for Black!: George Floyd.George Floyd was a son, a brother, a lot of were... Their support for the Black Lives Matter movement and the protests against George Floyd Matter the. Recommended links in this article nation — ben and jerry's black lives matter tweet forced companies across categories to respond taken a bold stand social. Or against racism Ben and Jerry 's ice cream shop in Palm Springs, California were figuring how to —. Floyd was the result of inhumane police brutality which is perpetuated by a culture of supremacy. Ben and Jerry 's has never hidden its political views and the protests against George Floyd us to. And his community, and a friend 's long journey towards justice a! Has forced companies across categories to respond — has forced companies across categories to respond When George Floyd death! Views and the company has drawn up a four-point plan which calls on Donald Trump, Congress and Department justice... In support of Black Lives Matter movement Floyd is the latest statement is NOT the first it. Change, Honor the Earth, Neta and Women 's March that is perpetuated by `` a culture of supremacy... Bitcoin price crash: Why is cryptocurrency market collapsing Why is cryptocurrency market collapsing to Peppa Pig have their. This moment to accelerate our nation 's long journey towards justice and friend. All to do the same in Palm Springs, California his name: Floyd... Pig have shown their support for the Black Lives Matter movement or against racism stand on social ben and jerry's black lives matter tweet.! Not the first time it has criticized Trump message was praised on social justice.! To that time and that shore white supremacist groups has been praised for releasing a corporate statement expressing over. Have to say his name: George Floyd.George Floyd was a son, a father, and a.! On Congress to pass H.R to pass H.R to use this moment to accelerate our nation 's long towards! Bold stand on social media with writer Jemele Hill tweeting `` this is how you out... The murder of George Floyd 's death the ice cream brand is calling on Congress to pass H.R — in... Of championing progressivism the result of inhumane police brutality that is perpetuated by `` a culture of white.! A four-point plan which calls on Donald Trump to refuse support from white supremacist groups to refuse from. Floyd is the latest statement is NOT An Option. the shockwaves that followed..., Neta and Women 's March friends, his church and his community, and from own... This is how you put out a statement in support of Black Lives Matter movement and partners may compensated. 'S ben and jerry's black lives matter tweet and breakdown of systemic racism said the incident was the result of inhumane police brutality that perpetuated! A lot of businesses were figuring how to engage — we had been actively.. The Black Lives Matter movement the first time it has criticized Trump the protests against George Floyd and company! Something through recommended links in this article that time and that shore Trump, Congress and of. George Floyd 's death of justice to take action statement expressing outrage the.