Finally, the future of email marketing will rely heavily on email personalization. There is simply no time to waste if you want to experience for yourself why email marketing should be the cornerstone of your digital marketing strategy: Ready to start building your next great email marketing campaign? In the future, even higher quality content will be required to maintain brand trust. We will begin to realize the opportunity of an AI-driven content marketing strategy. The Future of Email Marketing 2019: Get to Know All Email Marketing Trends A simpler design. Quality over quantity applies to most marketing efforts. Top email marketing trends for 2019 This year personalization and interactivity will be cornerstones in email marketing trends. You probably know already that segmentation strongly impacts the … Interactive content can take several different forms, including but not limited to: Here’s an example of an interactive email in action from Two UK: In the live version of this email, users were able to click on the options for different lights (blinking or twinkling) and then click on the various green dots that make up the tree to decorate it. Automation and segmentation save you so much time that you could actually spend less time on marketing while making more money than ever before. People subscribe to your emails for answers to their questions, product news, and other relevant information. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. The good people over at Litmus recently surveyed consumers and asked which marketing channels they believed would be relevant in the next 10 years. The email marketing channel is firmly ensconced in our daily lives and will continue to generate outsized returns for brands. Email Marketing trends that’ll find their way into the marketing cosmos. Automation and segmentation save you so much time that you could actually spend less time on marketing while making more money than ever before. Privacy of Customers – Privacy is supposed to be the next big thing in email marketing. Accessibility. The data shift: 2019 Email Marketing Trendbook. It’s no wonder as our inboxes constantly fill with everything from friendly communications to work messages and yes, marketing content. Yes, AI does take similar data and use it to simplify email marketing, but instead of focusing on optimization, it can create in-depth email personalization. ‘Email Marketing Trends’ is back, and we’ve got a brand new 2019 edition ready for you. Find a balance between being informative and moving them to the purchasing stage. However, the goal will remain the same: increase revenue, brand awareness, and customer loyalty. Google Adwords does that better than anyone else, and they’re only converting 3% of the time. Smart marketers are already implementing loyalty programs into their email marketing strategy. There is simply no time to waste if you want to experience for yourself why email marketing should be the cornerstone of your digital marketing strategy: Your email address will not be published. People subscribe to your emails for answers to their questions, product news, and other relevant information. Email marketing is here to stay; however, that doesn’t mean standards and what consumers want will remain the same. Another reason why email marketing has a bright future is that the total number of active email users around the globe is 3.9 billion while the total number of social media users is 3.5 billion. That means marketing teams need to stay up to date on current and future email marketing trends, and to help get you started, we’ve compiled a shortlist of trends that either need to be put on your radar or implemented into your email marketing strategy as soon as possible. Which is the best digital marketing company in Bangalore? Because the humans of today not only enjoy reading … That’s not to say you can’t curate content within your niche, you simply must make sure the content you send is relevant to their wants and needs. When you compare that number to the total number of active social media profiles worldwide, 3.5 billion, it’s easy to see why email marketing remains a powerful channel to reach consumers. Email Marketing Trends to Boost Your Emailing Strategy in 2019. Email marketing is about 20 years old and still has an important place in your marketing strategy. Personalized emails help to strengthen customer experiences by sending the right information to the right inboxes at the right time. In fact, traditional email campaigns will continue to evolve, and that requires marketing teams to evolve right alongside them in order to continue seeing the return on investment they’ve become accustomed to. If you don’t send subscribers what you promised or deliver value directly to their inbox, the chances of them unsubscribing from your list are high. If you want to continually improve upon and learn from your email campaigns, these are…. Popular Digital Marketing courses of EduInPro: Contact no: +91-80-95942111 Share: Posted on: Jan 23, 2019 7 min read. Learn what investments you need to make to compete in 2020, and beyond. These aren’t just trends, but strategic ways to personalize email content and use customer data in a respectful way. What is Web Development and What a Web Developer do? So let’s jump in and see what email industry today, has to say about the future of email marketing tomorrow… – Jordie van Rijn. Personalization matters.. The Future of Marketing Automation. Personalized emails stand out in a crowed inbox because they represent highly relevant, tailor-made material. Automation and Personalisation. Yes, the face of digital marketing is everchanging. That’s not to say you can’t curate content within your niche, you simply must make sure the content you send is relevant to their wants and needs. The same concept applies to the future of email marketing: It doesn’t matter if you message your subscribers daily, weekly, monthly, or yearly if your content isn’t the best quality. Yes, the face of digital marketing is everchanging. It’s anything your readers engage and interact with. Somehow, you survived 2018; although probably around May a part of you thought you wouldn’t make it to the summer… let alone, 2019! 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