Have a quick peek at the illustrated overviews of the 3 types of power words first. It's a daily roundup of what's happened in the news in short, punch paragraphs. Of course, that means there's a lot of content for the average person to filter through. Company Blog. In this blog, we will share the best church newsletters examples that get opened, clicked on and increase church community engagement with a focus on different newsletter goals for church communities. Since the branding on my blog has already been established, choosing the fonts, color, and graphics of my newsletter is easy. I now have a template with this table I’ll be using for every email newsletter. When you consistently help subscribers solve their problems and meet their goals, they’ll look forward to receiving your emails and reading your posts. For your own email marketing, TheSkimm is the place to go if you're looking for writing inspiration or for emails without much visual content. BrainPickings is one of the most interesting newsletters out there. Why? Strategically use customer win-back newsletter ideas to re-engage customers with your email campaigns. Thanks, as always, for your generous sharing of ideas. Hi Henneke, I love the idea of your emails starting with a question. Here’s a tip to keep in mind as you design your newsletter signup and start gathering new followers: It’s also important to verify all emails before including them on your official list. You can internally promote your company blogs within the organization in the form of employee newsletters. An email newsletter is probably the most versatile way to stay in touch with your readers. This email highlights how this tip will transform your writing—it makes the difference between blah blah and vivid writing, and between getting your message ignored or understood. Top lists: depending on the number of blogs you publish, you can send an email with a list of the few most popular. 67 Engaging Email Newsletter Templates and Design Tips. Community.is is a handcrafted newsletter created for people who "put people at the center of their work." Does it feel like a big challenge to get people to open and read your emails? And of course, 20 percent of the time write a sales letter to them, but make it personal. And when it comes to more complex news topics (think: Brexit or the Cannes Film Festival), they'll cover the most recent updates but link to their Skimm Guides, located on their website. ? Want to know which fiction trick every business writer should use? Thanks for these templetes Henneke and I’ll be trying out the question one . Thank you for your lovely comment, Bill. NextDraft is a daily email written by a man named Dave Pell, which is a curation of the best web content of the day. 8 Email newsletter signup examples that are built to convert 1. I appreciate it! And then to click through and read your blog posts? All three include several variations, totalling 45 options. 26. PS I wanted to start 2016 with a bang by writing one of my most in-depth and most valuable posts ever. Yeah, I know how much that sucks. Adobe Spark has numerous themed design templates to choose from. However, if you work for an ecommerce company that sells workout gear, you might find a round-up of blog posts doesn't resonate with your audience. Yes, asking questions is also a good idea! Check out this illustrated post and stop wrestling with unwieldy content, Warm wishes from sunny England, Henneke PS This post has not one, but 5 drawings, and it’s probably one of my personal favorites of the year. . Brilliant! The #1 reason to write blog posts is to reach new people. Ever wished you could ... Blog newsletter #2: Super-curiosity. Marketing Strategy (89) Ecommerce (34) Customer Engagement (29) Social Media … I think the length of the subject lines for these emails is a co-incidence. Want to see some of these tips in action? RemoteOK is a popular job board for remote jobs. I’m glad to read you’ve started building your website and author platform. A blog newsletter can share your latest blog posts; A product newsletter can include information about product updates; And so on. Thank you and I look forward to reading your next post. I suspect some people might not even read the posts and just look at the drawings , What a lovely phrase: smile-power art. Newsletter Example: Blogs. For more information, check out our privacy policy. Use this blog post as a guide rather than an article to read – I recommend saving it to your bookmarks. A blog newsletter is an email to notify subscribers you’ve published a new blog post. Organizing a newsletter in this way helps ensure that you're serving the distinct needs of your audience without it being too confusing. I appreciate it. Lesson: Write a killer “teaser” for each article. I’m glad you found this post useful! Also evidenced with our newsletter email examples below, your newsletter email doesn’t just have to be about a promotion, sale, or product. RemoteOK is a popular job board for remote jobs. And it’s also fascinating to look at your analysis of the email. I do this so often! 7. Newsletters work for business-to-business brands too — with AppSumo , an email list offering regular deals, having over 700,000 active subscribers . I think it may become part of an eb00k some time! You may already have some inspiration for your next email popups. Some posts flop and others do surprisingly well. Nudge people in your call to action to find out more, Consider a PS to nudge people to click through. Where Grantland focused on sports and pop culture, The Ringer branches out into other areas like tech and politics. It's dedicated entirely to runners. Lesson: Write a killer “teaser” for each article. 24 Amazing Newsletter Content Ideas. Instead, start with getting to know your readers. Writing what you feel is a good post that addresses real issues your readers are facing! PlayStation. Email newsletters can include a weekly round-up of blog posts, case studies regarding your product or service, upcoming company events and webinars, or even a behind-the-scenes look at your company. Some of their most engaged sends are weeks where one story dominates coverage, preventing other important stories from reaching people. Best Email Newsletter Examples: Away. This helps keep my emails fresh. Themes are a great way to start the design process. (Mission accomplished for Medium, right?). Example 03 — Sales & Marketing. The subject line has a big impact on subscriber. Yes, you’re right – it IS a challenge to address real reader issues. Here a few newsletter design best practices (although, again, the design should be industry and brand-specific): Of course, the design of your newsletter will depend on your brand, as well as the message. Formula #8 surprised me – you don’t see it a lot, but it performs like a dream. This newsletter example is perhaps the most impressive when it comes to design elements. It’s a more basic and simpler writing trick. Rather than assuming that the reader is going to make it to a social sharing option at the bottom of the newsletter, Pell provides them with multiple opportunities throughout. To grow their newsletter, RemoteOK uses an unobtrusive, dismissable opt-in bar at the bottom of every page: Here's what makes this newsletter signup form so great: Below, we’ve brainstormed 75 email newsletter content topics you can use now or in the near future: An upcoming event, trade show, workshop or festival you’re hosting, participating in, attending or sponsoring; An educational blog post you’ve written, chock-full of advice; An interesting and relevant blog … I appreciate it . But thank you for creating an awesome swipe file. Top 10 lists. The small description is important. You can even use it to help develop your voice. You are brilliant. Writing has become more fun and more creative, too. You always have your finger on my pulse. I’m so happy to read that, Kathrine. Here is an example of their best email newsletter: You’ll notice that this newsletter looks a little different than some of the other email newsletter examples … Why it works: As you’ve already seen in AdWeek’s newsletter example, a minimalist design can go a long way. Thank you Shawn. These 4 routines cut my writing time by 50%. To quote a well-worn comment: I’m going to have to bookmark this one for later! hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '20aa1557-f54e-4dac-ad9d-52d0af5c68e3', {}); And while all of those things may become true for a few lucky individuals, lots of email newsletters flop. For instance, if your website features minimalist design and clean, plain black-and-white text, then you don't want to create a super colorful newsletter, which might confuse new subscribers. The employee can give their insights about the blogs and suggest changes if needed. The Litmus newsletter is filled with original illustrations that bring a truly unique atmosphere to the content. Ever feel like an idea is too multi-faceted? For instance, you might want to create a colorful, attention-grabbing newsletter if it largely focuses on visuals of new products — alternatively, if it's a round-up of recent blog posts, perhaps you try a more minimalist look to mimic the appearance of a letter. Since then, reading your stuff is a part of my morning routine. What a lovely comment! Pastoral message 5. But sometimes the news your CEO will have to share, won’t be positive at all, and time sensitive. Making bogus claims may be a short-term fix to get more clicks, but it’s a risky strategy because you’re disappointing readers. What We Love: In the newsletter settings, you can any email address to the newsletter recipients list, such as an internal email list or the CIO’s office. I’m grateful for every comment, but it feels extra special when a long-term reader posts a first comment. Examples of Newsletter Templates Even simpler is the use of templates/newsletters templates. I love the “empathy” version. Despite its referral to “news,” a blog newsletter doesn’t require updates of what’s happened in your business. Frequently asked questions (FAQs) Newsletter idea number 5: Write up the answers to the questions people ask you, then send them! Because it’s fundamental to good writing. You can also use it to create anchor text and linking to an informative blog post, driving traffic to your site. If you team up with other writers, you can have them send a similar version of this newsletter to their own subscribers. Check out these 4 routines that cut my writing time by 50%. Full Round up – What’s on! 4. Blog and media email newsletter templates. We’ve found four newsletter examples that are chock-full of important lessons for communicators on how to take your employee newsletters to a whole new level. Below is an example for an animated holiday employee newsletter, perfect for rounding up company events and milestones at the end of the year. They do a great job balancing their own content with external sources, and the stories they choose are always really high quality. What if you knew which words are most persuasive? Add an infographic. Constantly generating newsletter content ideas is not. They become an uninteresting mush of content people automatically ignore, archive, delete, or straight up unsubscribe from. Thanks for sharing different tactics to up that Click Rate, Henneke. text CTA. While this is a lot of work, your job is made a great deal easier with the help of free newsletter templates from Adobe Spark. Analyzers can give a perspective, but never take their guidance for gospel. If so, provide maintenance tips in your newsletter. Perhaps because it percolated for such a long time? 25. It has happened to me that I put so much energy in my post that I felt deflated when writing my email. You’ve shared your best tips. If you're looking for general email newsletter inspiration, you're in luck. Shortly thereafter, Simmons formed Bill Simmon Media Group and recruited a whole bunch of former Grantland staffers to launch a brand new newsletter in March 2016 called The Ringer. InVision's newsletter is a weekly digest of their best blog content, a roundup of their favorite design links from the week, and a new opportunity to win a free t-shirt. Written by Lindsay Kolowich Cox Thank you for your lovely comment, Bogdan, and for sharing how you found my site. HubSpot also recommends this email marketing examples lookbook. Here is one of the best Christmas newsletter template design example from Starbucks. Thank you for your compliment, Susan. Blog posts address some of these drawbacks. Check out today’s trick for writing more compelling business content. Check it out here. Take a look at the following 18 newsletters that knocked it out of the park, and consider using some of their design elements as inspiration for your own. (Hiten Shah is the co-founder of CrazyEgg and KISSmetrics). The best part? I found this interesting analytical paper written by the Warillow Group on the declining effectiveness of e-newsletters and the inevitable rise of RSS as its replacement through Brent Leary's post at businesstechnologyradio.com . Thank you, Barry. We’ve found four newsletter examples that are chock-full of important takeaways and lessons for communicators on how to take your employee newsletters to a whole new level. It features three of their top products, and subscribers can “scratch” off the card by clicking on it to see if they win either one of five 25 … You certainly have a knack for sharing dynamite and easily useable information. Thank you, Mary. Share various links to training resources and link them in your newsletter on elink. I'd also recommend looking into pre-made templates if you're not familiar with designing emails. Great idea, Henneke ? Sage advice you have given about emails. But, newsletters are not without their drawbacks. RemoteOK. I may have to try that myself. Find out what they’re dreaming of. That's some pretty cool personalization. I have so often used your emails as partial templates for my own, I can’t thank you enough for sharing the psychology and the ‘why it works’ like this. I used to receive emails from Adrienne Smith and she always filled us in on her family life too which I thought was nice. It’s a surprisingly simple trick, but it works like a dream. The newsletter below is another good example of offering a box set to your subscribers. 20 of the Best Newsletter Examples: • Mailcharts • Grammarly • Story Matters • Listrak • Wistia • Caviar • Lyft • Typeform • 1973 Ltd • Flywheel Jon Favreau, a former speechwriter for President Barack Obama, is among the contributors. 19. This article was updated on the 28th of June, 2019 with more recent newsletter examples as well as additional relevant data. I probably send fewer sales emails than most. That’s where shorter subject lines matter. A blog newsletter is an email to notify subscribers you’ve published a new blog post. They make great use of animated GIFs in their emails (which you can see when viewing the whole email here). I’m glad I’m not the only one flagging sometimes! For a well-managed email marketing strategy, open rates could be sky high. Premium plans, Connect your favorite apps to HubSpot. As you can see, it is just a matter of taste or the type of design that you think that approaches more to the final result you are looking for. Thank you, Henneke, for sharing so much value. Amazing, thanks Henneke . Unsplash. Here is an example of a training resource newsletter. Email Marketing. We're committed to your privacy. No wonder it resonated so strongly with me! This is where most of us fail with our writing – promotion. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. 10 Well-Done Real Estate Email Newsletter Examples Reading Time: 4 minutes This article was last updated on September 1, 2020. Which are your favorite power words? If you've decided that you want to start an email newsletter, or you want to revamp one that's not performing well, keep on reading. 3. Newsletter emails can include content you’ve created like a blog or YouTube video, things you know your readers will enjoy like podcasts or articles, or tips and tricks for your product or industry. How nice to “see” you again, Ted! Wellness and health newsletters. In the newsletter example below, you'll see how REI delivers many different types of material to its subscribers, and each type relates to one another. Top 10 lists are popular because they’re easy to read. I HIGHLY suggest that you focus on #3. Animated Music Video Travel Teachers. This is gold – especially the ‘How to apply this template’ section. However, if you're still unsure about your newsletter design, there's nothing better than looking at examples for further inspiration. I really liked the learn something without pain one. They’re not just curating content on a single topic; they’re appealing to an audience who's tired of reading the same headlines across their feeds and want to know what else is happening in the world. Blog posts: if you run a blog, use email as distribution platform. The content ranges from the day's top news to fun stories from all over the web. . 1. Business newsletters. (yes, the full stop is part of the brand name) is another great newsletter for finding -- and sharing -- the best and most entertaining content on the web. 18 Email Newsletter Examples We Love Getting in Our Inboxes, the NextDraft app is free in Apple's app store, clever copy on their call-to-action buttons, 23 of the Best Email Newsletter Templates and Resources to Download Right Now, How to Create an Email Newsletter [Checklist], The Declining Effectiveness of The e-Newsletter, Round-up of popular or recent blog posts or videos, Recent survey results related to your industry, Internal employee news, including anniversaries, promotions, and birthdays, Listicles (i.e. An idea – the post is so valuable, why not turn it into an e-book? We've compiled some of our absolute favorite email newsletters to inspire you to make the best email newsletter for your company possible. An email confirming subscription. Excellent newsletter #3: BuzzFeed. Use the text editor to emphasize important insights in block quotes. ), Thank you for stopping by to explain your process, Gill. Yes, that happens all the time to me, too. Headline Analyzer. Blog Newsletter Design Gallery and Examples. So, we have put together a list of 24 killer email newsletters for you split across eight categories: Personalization 1. I drew a few pictures. This convenient and effective marketing method engages customers by compiling sales information, new products, blog content, or helpful services. So, it’s taken me about 6 months to formulate an answer. Good to see your smiling face again! Free and premium plans, Content management system software. I’m glad you enjoyed this! They don’t know, for instance, whether the topic highlighted in your headline is something your audience is looking for. If you want to stay up on what's happening in the world and have some delightful writing delivered to your inbox first thing in the morning, look no further than TheSkimm. I appreciate it , I noticed most of your email subject lines are super-long (in email-subject-line terms ?)…. The newsletter consists of the editor's picks from all the amazing content their community members have shared. A great way of Brain Engagement. This is the ultimate SaaS newsletter, from a guy that kind of knows a thing or two about SaaS. I haven’t been around much, and to come back to such a fantastic post – wow! "Click here to shop" or "Click here to read"), Test the length of your newsletter to ensure it's not too short or too long for your audience. Depending on what you are going for with your newsletter, Mailchimp gives you 30 templates examples that you can choose from. Wow. But as you have several links, you make the text a little shorter than the examples in this post. . Not only is content delivery is clear, organized, and digestible, but also the inclusion of social share buttons underneath each story is brilliant. There are a few best practices, however, you can employ to ensure your design is up-to-par. This Christmas newsletter example gets it spot on: Source. Weekly inspirational message newsletter 3. Have a quick peek at the illustrated overviews of the 3 types of power words first. In addition, its design is easy to digest, despite being so graphic-intense. What makes their newsletter unique is that it isn't just content curated by one person or one team; it's content curated by a community of people on the internet. Launched in 2012, it has amassed over 4 million subscribers . I am planning to send a weekly newsletter. In October 2015, ESPN announced it would be ending the publication of Grantland. We included this email newsletter on our list because it does what many ecommerce and consumer product vendors find challenging: promote good products with good content. All the newsletter examples that you showed us were for individual posts. Success! Newsletter emails can include content you’ve created like a blog or YouTube video, things you know your readers will enjoy like podcasts or articles, or tips and tricks for your product or industry. I scribbled down ideas. It’s definitely a big challenge being able to get the traffic for the work that you put so much effort into making. It’s definitely enchanting and I always get a feeling of excitement when my mail filter indicates an email from you. The call to action “check out these 4 routines” provides a reminder of the benefit: “cut my writing time by 50%.”, Define the key benefit your readers are looking for—saving time, making more money, taking away pain and hassle, avoiding mistakes or becoming happier are all important benefits that apply to most niches, Start your email with two questions to which, Boost your credibility by highlighting your tips are based on real life implementation—be specific and use numbers where possible, Add a clear call to action with a reminder of the benefit, such as “Check out these 4 routines that cut my writing time by 50%”, This email makes readers curious what this #1 fiction writing trick is, The benefit promised is learning how to write compelling content and adding pizzazz, The PS gives readers an extra nudge to click through by promising a variety of examples (and perhaps some readers are even curious to find out what my favorite fiction book is), Apply one tip from a different field (in this case: fiction writing) to your own niche (in this case: business writing), Start your email with suggesting this article is NOT about the most obvious trick readers might be thinking of (in this case: storytelling), Define one or two benefits of this trick and mention them in your email, Ask readers whether they want to learn what this trick is, and encourage them to click through, Remind readers of the benefit in the call to action (in this case: writing compelling business content), If possible, add a PS with an extra nudge, Everyone struggles with writing headlines, and this email empathizes with this struggle, and then promises proven formulas as a solution, The email establishes credibility by suggesting the formulas are based on hours of research, The comment about the surprising formula #8 increases curiosity, The PS promises an in-depth and valuable post; you can’t use such a PS often—only use it when a post is more in-depth than usual, Define a pain point for your readers (in this case: headline writing headaches), Show you understand your readers’ pain and empathize with them, If possible, outline what time and effort you’ve invested to researching this post, Remind readers of the benefit in the call to action (in this case: writing irresistible headlines), Write a PS with an extra nudge to check out your in-depth post, People join my email list exactly because they want to become a better writer; doing this without spending money sounds compelling, The PS establishes credibility by suggesting it’s a little crazy to give this information away for free because I sell writing courses. Writing used to be an energy-sucking task for me. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '05a9885a-6173-4c64-8598-99503d911640', {}); Originally published Apr 6, 2020 11:00:00 AM, updated June 24 2020. 3. How to design a newsletter. The Litmus newsletter is filled with original illustrations that bring a truly unique atmosphere to the content. A little personal touch can go a long way. Great timing Henneke – just what I need to know as start building my website and author platform. I’m so glad you like this one, Mehera! As businesses and brands dive into email marketing, they typically begin with a standard newsletter.Marketing a brand through engaging emails helps to acquire customers and increase overall sales. If there’s something is affecting the company and its customers in a negative way, they better learn about it so they can get prepared and know what the correct narrative is. In your employee newsletter for example. Many marketers don't frequent Hacker News, but they should still check out this hand-picked curation of the social network's top stories of the day. Each one is a responsive newsletter template, meaning that it’s friendly for any device your recipients are using, from desktop to tablet to mobile. ... 5 Highly Effective Email Newsletter Examples (25) Categories. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience. If you find yourself wondering “what should be in a newsletter,” wonder no more! 4 Email Newsletter Examples and How to Effectively Emulate Them for Your Business Shane Barker. Example: Out rank Amazon and CNN with these 5 SEO hacks. Cut my writing time by 50 % ) 's success from my email offering. Differentiates them and creates value readers wo n't get anywhere else emphasize important insights in block.. Microcopy in the form of employee newsletters email here ) ’ t want the benefit of your Campaign. 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